E-commerce Tools

Lemon Squeezy is the best platform for SaaS founders and digital creators selling globally. Merchant of Record model handles all global tax and VAT compliance automatically, native SaaS subscription billing, licence key generation and usage-based pricing with 5% + $0.50 per transaction, no monthly fees.

Ecwid is the easiest way to add a shop to any existing website. Install on WordPress, Wix, Squarespace or any site via widget, sell on Facebook, Instagram, Amazon and eBay from one dashboard, with no transaction fees and a free plan for up to 10 products.

Sellfy is the best all-in-one creator storefront for selling digital products, physical goods, subscriptions and print-on-demand merchandise. Zero platform transaction fees, built-in email marketing, automated cart abandonment and a POD catalogue that fulfils merchandise without inventory risk.

Gumroad is the zero-upfront-cost digital product platform for creators. No monthly fees, list products immediately, 10% fee only when you make a sale, pay-what-you-want pricing and email list ownership — the fastest path to your first digital product sale for writers, artists and indie creators.

Etsy is the world’s leading creative marketplace with 90M+ active buyers. List handmade, vintage, digital and craft products to a built-in audience without driving your own traffic — the best market validation tool for creative solopreneurs before investing in a standalone store.

Squarespace is the best e-commerce platform for creative solopreneurs. 180+ award-winning templates, integrated Acuity Scheduling for service booking alongside product sales, unlimited storage and products, mobile pay links for in-person selling and automated drip email campaigns.

Wix eCommerce is the most beginner-friendly store builder for design-conscious solopreneurs. AI builds your store from a text description, ChatGPT integration edits the site through conversation, 0% transaction fees with Wix Payments and Google Search integration for automatic local business discovery.

BigCommerce is the best e-commerce platform for growing brands. Zero transaction fees on all payment gateways, 140+ currency support, native B2B wholesale features, advanced SEO and multichannel selling across Amazon, eBay, Walmart and Google from one dashboard — enterprise features without enterprise pricing.

WooCommerce is the most flexible e-commerce platform for WordPress users. Free plugin, zero platform transaction fees, 50,000+ extensions and complete code control make it the best choice for solopreneurs who want unlimited customisation without paying per-transaction platform fees.

Shopify is the world’s #1 e-commerce platform, used by 1M+ merchants. The highest-converting checkout on the internet, 16,000+ apps, Shopify POS for in-person selling, omnichannel selling across social and marketplaces, and 24/7 support — the most complete e-commerce platform for solopreneurs.