OptiMonk
Pros
- AI Smart Popups adapt content based on visitor behaviour automatically
- Generous free plan — unlimited campaigns up to 10,000 pageviews
- AI-powered A/B testing optimises campaigns automatically over time
- Deep Shopify integration with product recommendations and discount codes
- Website personalisation layer customises page content per visitor segment
Cons
- Free plan capped at 10,000 pageviews
- AI personalisation most valuable for e-commerce
- Interface takes time to navigate for beginners
- Advanced segmentation has a learning curve
- Some integrations require Zapier
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