Drift

Drift is the B2B conversational marketing platform built for solopreneurs and small businesses that sell high-value services to other businesses — combining website chatbots, AI-powered conversation routing, account-based marketing targeting and real-time sales notifications to convert high-intent website visitors into booked meetings before they leave the page. For B2B solopreneurs whose services are sold through discovery calls and consultations, Drift’s meeting booking automation is the most commercially significant feature in the category. Drift’s AI chatbot qualifies website visitors in real time by asking targeted questions — company size, budget, timeline, use case — and routing qualified prospects directly to a calendar booking widget embedded within the chat. For solopreneurs who sell consulting, coaching or agency services where the sale is initiated by a discovery call, this real-time booking capability converts high-intent website visitors into scheduled meetings at the moment of maximum interest rather than asking them to fill in a contact form and wait for a follow-up. Account-Based Marketing (ABM) targeting allows identifying specific companies visiting the website — using IP-based company identification — and triggering customised chat messages for visitors from target accounts. For B2B solopreneurs who have a target account list of specific companies they want to work with, this personalisation allows serving a different chat experience to a visitor from a target company than to general traffic. Drift’s real-time sales notifications alert the solopreneur when a high-value prospect is on the website, allowing them to jump into the chat conversation manually if they’re available — combining automated chatbot qualification with the option for human intervention when the opportunity warrants it. Pricing: Premium from $2,500/month (enterprise). Drift for Small Business available at lower tiers — contact sales for current pricing.